Case Study: Precision Nutrition achieves higher conversions and behavior-driven remarketing with Heap

Precision Nutrition - Customer Case Study

Precision Nutrition is a global health and education company that coaches consumers and certifies professionals in habit-based fitness and nutrition. To optimize conversion and retention, the marketing team needed a clearer view of the full customer journey from discovery through purchase, but existing analytics (including a proprietary setup and Kissmetrics) couldn’t handle their event volume or support fast, exploratory analysis of pre-purchase behavior.

Switching to Heap gave the team automatic, comprehensive event capture and self-serve analysis, letting them spot that conversions were tied to touchpoints (typically 8–12 interactions) rather than elapsed time. That insight enabled behaviorally targeted remarketing audiences (for example, blog readers who hadn’t opened onboarding emails or cart abandoners), improved campaign performance, and freed the lean, holacratic team from constant engineering support so they could iterate full-funnel marketing more quickly.

Precision Nutrition

Tyler Calder

Director of Marketing and Growth