Case Study: Echosec saves two sprints of maintenance work and increases keyword queries by 55% with Heap

Echosec saves two sprints of maintenance work in a year

Echosec, a provider of geolocation- and keyword-based search across social media and news for threat detection and situational awareness, faced the twin challenges of remote work disruption and the need to reduce costs while improving feature adoption. The team found that some features were rarely used and that many users constrained searches by geography, causing relevant results to be missed, so they needed better visibility into real user behavior to prioritize work and support customers effectively.

By adopting Heap analytics (Paths, Autocapture, dashboards and segmentation), Echosec identified low‑usage features to remove—reallocating effort and saving about two sprints of maintenance per year—and discovered that clarifying query options in docs and onboarding drove a 55%+ increase in keyword queries for new accounts. Heap data also guided UI adjustments and targeted customer communications, improving collaboration across product, success, and account teams.

Echosec

Erin Kerr

Product Manager