Case Study: Major Consulting Firm saves weeks per analytics cycle and increases access to product data with Heap

Management Consulting Company uses Heap to Increase Access to Product Data

An international strategic management consulting firm headquartered in Boston with nearly 25,000 employees—whose product teams build tools for thousands of consultants—struggled with slow, brittle analytics. Their legacy tracking required predicting events up front, lengthy developer and QA cycles, and manual reporting, which created bottlenecks, missed metrics, and pushed projects from weeks into months.

Adopting Heap’s autocapture and retroactive data gave product, marketing, and IT teams instant, centralized access to behavioral data, eliminating much of the tagging, developer handoffs, and manual reporting. The change saved weeks of effort per analytics cycle, accelerated project timelines so teams hit deadlines sooner, improved decision-making, and freed developers to focus on revenue-generating work.