Case Study: Amway achieves a data-driven culture (220+ users, 44,000+ queries/month) with Heap

Amway cultivates a data-driven culture using Heap

Amway, the world's largest direct-selling company in health, beauty, and home care, needed a faster, more agile way to prioritize digital improvements. After a costly, engineering-dependent analytics implementation left analysis slow and manual tagging burdensome, the team sought a tool that would let product and analytics teams answer business questions quickly and iterate daily.

Amway implemented Heap, using autocapture and Illuminate to enable retroactive measurement, proactive insights, and self-serve analysis without constant engineering support. The change drove broad adoption—over 220 employees running 44,000+ queries per month—establishing a data-driven culture, accelerating decisions, and positioning Amway to reach a projected 1 million Heap queries and new customer innovations by year end.

Amway

Brandon Walsh

Customer & Product Analytics Manager