Case Study: FightCamp achieves 20% revenue growth and doubles active users with Heap

FightCamp uses Heap to understand and optimize its customer journey

FightCamp is an at-home boxing platform that sells equipment and a subscription-based workout app. Faced with a complex, omnichannel customer journey across web, mobile and email—where multiple touches and hidden drop-off points hindered conversions—the company needed a scalable analytics solution to run data-driven experiments and optimize acquisition and retention.

By implementing Heap (with a MailChimp integration) FightCamp unified customer touchpoints into single profiles, ran rapid A/B tests and experiments (for example, a “text me the app” flow, a 15-minute intro workout, and streamlined email cadences), and used real-time dashboards for decision-making. The changes boosted activation and conversions, helped more than double the active user base, and increased revenue by 20%, while shortening insight turnaround to seconds.

FightCamp

Patrick Chandler

Chief Marketing Officer