Case Study: Atria Senior Living achieves higher website conversions and better user insights with Heap

How Atria used Heap to gain better insights and improve their user experience

Atria Senior Living, a leading operator of communities across the U.S. and Canada, was struggling to understand website visitor behavior and improve conversions using Google Analytics. The team needed deeper insight into customer journeys, drop-off points, and segmented user activity, so Atria turned to Heap for a more complete analytics solution.

Heap implemented automated data capture, user segmentation, user journey analysis, and session replay to help Atria uncover where visitors were getting stuck and what actions drove conversion. With Heap, Atria improved its website experience and saw measurable gains, including a 9% increase in conversion to community pages, a 14.5% to 14.9% lift in overall careers-site conversion, and 2.59% more users reaching a job posting from branded websites.

Atria Senior Living

Holly Mcclurkin

Marketing Business Analyst