Case Study: Dropbox Sign achieves higher mobile signer conversion and faster data-driven product decisions with Heap

How HelloSign uses mobile analytics to improve signer conversion

HelloSign, a SaaS eSignature provider, needed to become more data-driven to improve product decisions—especially after noticing possible confusion on the signer page for mobile users. Traditional analytics and custom tracking were slow and costly, leaving the team without timely insights and making it hard to prioritize fixes that would move the needle on signer conversion.

By adopting Heap’s event-based analytics (easy install and retroactive tracking), HelloSign quickly identified lower mobile signer conversion, built a mobile-first signer experience, and set KPIs to measure impact. The Heap-driven workflow sped up iteration, reduced engineering overhead, democratized access to behavioral data across teams, and ultimately saved time and resources while increasing conversions.

Dropbox Sign

Bill Farrell

Director of Product