Case Study: OppLoans achieves 10% higher application completion and seven-figure revenue lift with Heap

OppLoans - Customer Case Study

OppLoans is a fintech lender focused on expanding credit access for middle-income, credit-challenged consumers. As the company moved to a fully digital application model, outdated tracking and limited funnel visibility left them unable to diagnose why online application completion was declining—especially as traffic shifted to mobile—and they lacked the engineering bandwidth to maintain reliable analytics.

OppLoans deployed Heap (alongside Contentsquare and Snowflake) to autocapture front-end behavior, enable self-service analysis, and run systematic CRO tests. By reducing a five-step form to three they achieved a ~10% lift in completions (translating to seven-figure revenue), and by redesigning mobile to a one-question-per-page, radio-button flow they gained a further ~2% conversion lift plus ~10% better underwriting/funding outcomes. Heap proved ROI in 30 days and gave the team the tracking and insights needed to iterate quickly.

OppLoans

Matt Gomes

Senior Director of Marketing