Case Study: OppLoans achieves a 5% conversion increase and seven-figure revenue lift with Heap

OppLoans increases conversion by 5% with Heap

OppLoans, a fintech lender serving non‑prime borrowers, needed a real‑time, highly granular view of credit, loan performance, marketing and product data to improve attribution and funnel performance. With a small, busy engineering team unable to build and maintain tracking, the company sought a turnkey, codeless analytics solution that would deliver rapid insights without heavy development overhead.

By adopting Heap’s codeless analytics and standardized interface, OppLoans gained real‑time visibility into user and partner behavior, quickly identified a broken fourth funnel step, and improved the pre‑pop experience. That optimization drove a 5% lift in direct‑mail conversion and a seven‑figure annual increase in issued principal; faster partner onboarding also generated more than 2,000 additional apps per partner and reduced engineering burden while enabling wider use across teams.

OppLoans

Matt Gomes

Senior Director of Marketing