Case Study: theSkimm drives user growth with Heap

theSkimm is the daily email newsletter that gives you everything you need to start your day

The Skimm, a fast-growing daily email newsletter, was starved for accessible data to drive its audience growth. Before finding Heap, the team struggled with analytics tools that were difficult to use and required significant developer resources to implement and track user behavior.

By implementing Heap's automatic analytics platform, The Skimm gained immediate, retroactive insights into user behavior without needing code. Using Heap's list view and funnel analysis, the team identified key features that drove conversions, such as the 'Recent Skimms' section, and optimized their invite experience. This data-driven approach more than quadrupled their daily invite activity and was instrumental in accelerating their unprecedented user growth.

The Skimm

Ryan Stuczynski

Growth Lead