Case Study: Alo Yoga achieves 3x higher mobile conversion with Heap

Alo increases its mobile conversion rate by 3x

Alo Yoga, a yoga apparel company, needed a clearer view of the full customer journey because its data was spread across tools like Shopify, Salesforce Marketing Cloud, Facebook Ad reporting, and Google Analytics. The team worked with Heap and Shopify to connect acquisition, browsing, and purchase behavior and understand how users moved from marketing channels through the site and into checkout.

With Heap, Alo Yoga quickly measured cross-channel behavior, identified friction in its mobile checkout flow, and used those insights to launch a mobile app. Heap and Shopify also showed that app retention was driven by the social feed and personal practice content, helping Alo invest in stronger in-app experiences. The result was a 3x increase in mobile conversion rate, with Heap enabling faster, more trustworthy analysis in minutes instead of hours.

Alo Yoga

Mike Peart

Interim Director of Product