GWI

GWI was the target audience company that does things a bit differently. Their job is to cut through the noise and give you facts you can trust. Their flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings. The world’s largest (and smallest) brands, marketing agencies and media organizations rely on them every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, they help them find really original and in-depth insights through their one-of-a-kind platform.

Case Studies

Showing 37 GWI Customer Success Stories

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20ten Creative - Customer Case Study

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Advanced Sponsorship Insights - Customer Case Study

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A global leader in materials science and manufacturing, Avery Dennison’s apparel division uses strategic audience insights to bring fashion brands and retailers closer to consumers

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Barefoot Proximity - Customer Case Study

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BBDO - Customer Case Study

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How they used intricate data to help a key client develop a leading product

BCM Group logo

How they use unique consumer data for competitive advantage, growing their presence and reputation

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Blis - Customer Case Study

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How they used global consumer data to land a major contract and drive growth across regions

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Bright/Shift - Customer Case Study

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Brilliant Noise - Customer Case Study

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BuzzFeed - Customer Case Study

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How they're driving sponsorship growth across clubs with more consistent, far-reaching insight

City Football Group logo

City Pantry - Customer Case Study

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How insight helped them get to the heart of students' needs showing the value of consumer data in education

Dentsu Aegis Network logo

How fast and actionable consumer insights help them understand niche audiences and drive ad sales

EuroSport logo

How the right formula helped them lay the groundwork to launch a new brand and simultaneously win a pitch

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Flipboard - Customer Case Study

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How they used rich consumer insight to strengthen their pitching strategy over-deliver on targets and win a major partnership with a global CPG brand

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GroupM - Customer Case Study

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How they use unique consumer data to link creative and strategy

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Kiwi Digital - Customer Case Study

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Match Media Group - Customer Case Study

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MediaCom - Customer Case Study

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Mow deep consumer data led them to change their expat strategy from a voice-led offering to a data-led one

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Driving ad sales and increasing web page views by 197%

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How ONE Championship increased US viewers by 46% in just 6 months

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Passion Digital - Customer Case Study

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How they analyzed international content uptake at a regional level

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Tequila Avión - Customer Case Study

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Showcasing TikTok as a gateway to C-suites

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TMW Unlimited - Customer Case Study

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How they used attitudinal data specific to their target region to shape a winning pitch

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ERB Brands, saw a 36% boost in high quality leads with the right quality research

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YW - Customer Case Study

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YW - Customer Case Study

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Zenith - Customer Case Study

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