Case Study: Advanced Sponsorship Insights achieves faster, data-led sponsorship ROI decisions with GWI

Advanced Sponsorship Insights - Customer Case Study

Advanced Sponsorship Insights is a consultancy that uses data science to help brands evaluate sponsorships and partnerships. For a global financial services client with a portfolio of 22 partners, the challenge was to determine which sponsorships were truly delivering ROI and which were underperforming, since traditional industry metrics couldn’t show brand-specific impact. They needed a faster, more accurate way to assess fit, value, and future growth opportunities.

Using GWI Sports data alongside its own 4-step “Reach” model, Advanced Sponsorship Insights was able to analyze partner portfolios against strategic objectives, audience fit, and projected reach. GWI helped the team build confident recommendations on where gaps existed, which partners to drop, and where to invest more, while cutting portfolio analysis time to just one or two hours. The result was faster, more cost-efficient decision-making and clearer projections of ROI and ROO for the client.

Advanced Sponsorship Insights

Paolo Pinto

Chief Executive Officer