Case Study: Bigeye boosts its presence and reputation with GWI

How they use unique consumer data for competitive advantage, growing their presence and reputation

The customer, Bigeye, is an independent advertising agency that faced the challenge of standing out among larger competitors and proving its expertise to prospective clients. To overcome this and grow their reputation, they needed to upskill their team and learn how to articulate detailed audience insights, moving beyond generic demographics to truly understand consumer motivations. They turned to the vendor, GWI, and its survey data to gain this competitive advantage.

By implementing GWI's platform, Bigeye gained access to granular psychographic data, which allowed them to build complex, highly detailed audience personas for use in pitches and media planning. This data-driven approach became a key selling point, setting them apart from other agencies. As a result, GWI helped Bigeye improve the quality of their work, optimize campaigns with greater precision, and grow their presence and reputation, leading to an expansion of their insights team and increased confidence in securing new business.

Bigeye

Liliana Cerquozzi

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