Case Study: Blis unlocks new markets with deeper consumer insight from GWI

Blis - Customer Case Study

Blis, a global leader in location data technology, faced a challenge when expanding into new markets. They lacked reliable, consistent consumer insight to understand the nuances of local audiences and the motivations behind their behaviors. This made it difficult to solidify pitches to prospective clients and strengthen relationships with agency partners.

To solve this, Blis implemented GWI to complement its own data. The GWI platform provided the declarative data needed to understand the 'why' behind consumer movements, enriching the insights Blis could offer. This allowed them to validate client briefs with empirical support and quantify target audiences. As a result, Blis saw an increase in new business and improved client relations by positioning itself as a provider of a comprehensive, data-driven solution.

Blis

Alex Wright

Head of Insights