Case Study: Avery Dennison reaches 2.9 million people with GWI custom research

A global leader in materials science and manufacturing, Avery Dennison’s apparel division uses strategic audience insights to bring fashion brands and retailers closer to consumers

Avery Dennison, a global materials science and manufacturing company, needed a faster, more reliable way to understand shifting fashion and retail consumer behavior across markets. The apparel division was struggling to compare mixed public data sources, define retail strategy, and share insights internally in a simple, actionable way, so it turned to GWI’s harmonized audience research and custom research services.

GWI helped Avery Dennison run bespoke surveys across key markets to explore topics like QR/NFC engagement, sustainability attitudes, and post-purchase behavior, then combine those findings with existing audience data for easy comparison. The work led to a co-created white paper, strong press coverage, and greater credibility as a thought leader; most notably, Avery Dennison used the research to reach 2.9 million people and to support new business, customer trust, and ongoing strategy development.

Avery Dennison

Amy Lee

Senior Global Trends And Insights Manager