Case Study: Bright/Shift drives £41k in first-month revenue with GWI

Bright/Shift - Customer Case Study

Bright/Shift, an independent social impact marketing agency, was tasked with launching a new direct-to-consumer sustainable furniture brand with very little existing audience data to guide positioning, messaging, or channel strategy. To solve this, they turned to GWI for audience insights and target analysis to help define the brand’s ideal customers and the most compelling USPs for launch.

Using GWI’s data-led research, Bright/Shift built the full go-to-market strategy, from creative and creator selection to messaging and promotion, based on what mattered most to the audience. The campaign generated £41k in revenue in the first month, with sales starting within two weeks, and the best-performing 30-second UGC ad delivered a £0.15 CPC, 6% CTR, and £40k in revenue over three months, with 60-70% of paid revenue coming from UGC-style ads informed by GWI.

Bright/Shift

Toby Stewart

Founder