Case Study: Blizzard Entertainment achieves global partnership growth with GWI

How they used global consumer data to land a major contract and drive growth across regions

Blizzard Entertainment's strategy and analytics team needed to secure global brand partnerships for its esports division but lacked crucial consumer insight outside of the U.S. This data gap made it difficult to craft compelling, evidence-based narratives for international clients, as illustrated by their challenge in landing a major U.S.-based snack brand. They turned to the GWI platform to gain this necessary global view of their audience.

Using GWI's demographic and behavioral data, Blizzard was able to quantify their audience's high affinity for the snack brand, proving it was a favored choice with higher consumption rates than the general public. This data-driven evidence was crucial in closing a multi-year global sponsorship deal for the Overwatch League. The team at Blizzard now uses GWI's insights as a foundational part of their process, enabling confident global growth by aligning their offerings with partner and audience needs.

Blizzard Entertainment

Alan Lan

Strategy & Analytics Manager