Case Study: Tequila Avión boosts campaign efficiency by 30% with GWI

Tequila Avión - Customer Case Study

Tequila Avión worked with GWI and its agency Fullsix to boost awareness and consideration in the highly competitive U.S. tequila market. With low brand awareness and deep-pocketed competitors, the team needed a smarter way to reach multiple strategic audiences through traditional media while standing out during crowded seasonal moments like Cinco de Mayo.

Using GWI’s survey data and GWIQ analytics, Fullsix built an end-to-end audience model that combined online and offline data, profiled key segments, and guided media planning across both digital and TV. The data-driven approach delivered 8% more efficient online reach than industry benchmarks and made the TV buy 30% more efficient than traditional campaigns, while also driving brand lift across all key objectives, including awareness and consideration.

Tequila Avión