Case Study: TMW Unlimited wins more pitches with audience profiling data from GWI

TMW Unlimited - Customer Case Study

TMW Unlimited, a London-based customer engagement agency, faced the challenge of needing deep consumer behavior insights across multiple platforms and channels to inform their strategies and win new business. They required robust audience profiling data to guide their recommendations for major international clients.

The agency implemented the GWI platform to access comprehensive and reliable social media, device, and media consumption data. Using GWI's insights, TMW was able to strategically advise clients, win new pitches, and back up their ideas with real data, such as successfully securing an account targeting the UK and Ireland. The solution became an essential tool for the agency, providing the depth of information needed to understand global audiences and drive campaign success.

TMW Unlimited

Esme Noble

Strategic Planner