Case Study: Imille strengthens creative strategy with GWI consumer insights

How they use unique consumer data to link creative and strategy

Imille, a full-service independent agency, faced the challenge of connecting strategic planning with creative output for its clients. Despite having access to data, their existing sources only revealed what target audiences were doing, not why they were doing it. This gap made it difficult to fully answer client briefs, particularly for digital and B2B social media projects. They turned to the vendor GWI to find the attitudinal and psychographic insights needed to bridge this divide.

By implementing GWI's platform, Imille gained deep insight into audience motivations, interests, and behaviors. This allowed them to construct data-driven strategies, such as identifying a key ROI opportunity on YouTube for an Italian beer brand. The solution enabled Imille's creative and strategic teams to work from the same insights, strengthening the link between them. This data-driven approach helped the agency reduce risk for clients, construct more successful strategies, and ultimately drive better business outcomes and revenue.

Imille

Stefano Panini

Digital Strategist