Case Study: VERB Brands achieves 36% more high-quality leads with GWI

ERB Brands, saw a 36% boost in high quality leads with the right quality research

VERB Brands, a luxury creative and performance agency, faced the challenge of gaining unique insights into the affluent consumer audience, a group that is notoriously private and difficult to research. With the halt of in-person events during the COVID pandemic, they needed a new way to generate valuable, original data to share with clients and prospects, moving beyond the outdated or non-specific reports they had previously used. They partnered with the vendor GWI to commission a custom research study.

GWI conducted a tailored survey of over 1,000 affluent consumers, which provided VERB Brands with breakthrough insights. This data was used to create the "State of Luxe" report, which segmented the audience and identified key engagement opportunities. The solution from GWI led to a 36% boost in high-quality inbound leads, a 221% growth in leads year-over-year, and a 53% increase in website traffic, successfully positioning the agency as an insight-led authority.

Verb Brands

Sarah Keeble

Business and Marketing Director