Case Study: Flipboard drives audience-led growth with GWI

Flipboard - Customer Case Study

Flipboard, a platform for discovering and curating content, faced the challenge of developing a unique brand identity to stand out from competitors and resonate with a global audience. To shape its positioning and go-to-market strategy, it needed to move beyond basic demographics and gain a deep, psychographic understanding of its users. They turned to the audience insights platform GWI to address this.

Using GWI, Flipboard's teams built detailed psychographic profiles of their core audience, whom they defined as "Influential Achievers." This deep insight allowed them to shape a consumer-centric strategy and prove the value of their audience to advertisers. The solution from GWI directly drove revenue, enabling the company to expand an existing partnership with a telecommunications company and secure a new partnership with a consulting firm at a 12x increase in budget. Access to GWI was rolled out across the business to empower all revenue teams.

Flipboard

Amie Green

Head of B2B Marketing