Case Study: Nextdoor boosts ad sales and web page views with GWI

Driving ad sales and increasing web page views by 197%

The customer, Nextdoor, faced the challenge of educating advertisers about its platform's unique value. They needed to provide concrete evidence of their highly engaged audience's readiness to make decisions to align with brand KPIs and prove ROI. To address this, they utilized data from vendor GWI's platform.

The solution involved creating an Insights Hub powered by GWI's data alongside internal sources. This hub provided granular, data-backed insights into user behavior for advertisers. As a result, the initiative drove a 197% year-on-year increase in web page views and earned a nomination for a 2022 ANA Genius Award, with GWI's data providing crucial third-party validation and credibility.

Nextdoor

Guo Jie Chin

Head of Customer Insights & Analytics