Case Study: 20ten Creative achieves 88% campaign performance uplift with GWI

20ten Creative - Customer Case Study

20ten Creative, an independent London-based full-service agency, needed to find the best brand partners for a leading FMCG client’s on-pack promotions. With over 100 million promotional SKUs at stake and the client wanting a partner outside its existing market, the team needed a reliable way to test early partnership ideas and make confident, evidence-based decisions. They used GWI’s platform for audience and category research.

GWI helped 20ten Creative compare cross-market entertainment audiences, assess category fit, and validate the strongest gaming partnership options using trusted data alongside social listening. The process led to a partnership that was 30x larger than the original option and delivered an 88% uplift in campaign performance versus the previous campaign, plus over 300 additional retailer locations and the client’s highest-ever earned social media reach.

20ten Creative

Richard Brookman

Lead Data Strategist