Case Study: BuzzFeed shifts brand perceptions with GWI

BuzzFeed - Customer Case Study

BuzzFeed, a major online publisher, faced the challenge of shifting brand perceptions to prove its advertising appeal extended far beyond its core millennial audience. The company partnered with the data vendor GWI to access robust, localized consumer insights that could validate its wide-ranging demographic reach to potential partners in international markets.

Using the GWI platform, BuzzFeed analyzed cross-market data to create targeted newsletters that showcased its diverse audience, such as moms. This solution allowed them to position themselves as consumer experts for their clients. The results for BuzzFeed included shifting client perceptions, earning trust with unique insights, and boosting advertising interest in emerging markets, ultimately helping to win new business and solidify key relationships.

BuzzFeed

Jackie Lundblad

Head of International Insights