Case Study: City Pantry lowers cost per lead by 75% with GWI

City Pantry - Customer Case Study

City Pantry, an office catering marketplace, faced the challenge of expanding its messaging beyond food to establish itself as a thought leader on employee wellbeing. They needed reliable data on the deeper emotions of professionals to craft a compelling message for business owners, moving beyond the limited insights from their own client echo chamber. They partnered with vendor GWI to address this.

GWI conducted a custom survey to uncover key emotional drivers behind employee wellbeing. City Pantry used these insights to create a gated report, which was promoted through hyper-targeted ABM campaigns. This solution allowed them to drive high-quality leads at a much lower cost, with GWI enabling cost per lead figures that were 75% less than other similar campaigns.

City Pantry

Shane Mansfield

Marketing Director