Case Study: Fnatic wins major partnerships with GWI insights

How they used rich consumer insight to strengthen their pitching strategy over-deliver on targets and win a major partnership with a global CPG brand

Fnatic, the esports organization founded in 2004, needed richer consumer insight to educate brands about the esports opportunity and strengthen its pitching strategy. Using GWI data, the partnerships team moved beyond broad industry numbers to uncover real audience insight that could help them tell a more credible, relevant story to prospective partners.

With GWI, Fnatic built a more robust, insight-led pitch process tailored to different brands and categories, including a bespoke campaign for a global CPG brand. The approach helped Fnatic secure and expand a major partnership, over-deliver by up to 180%, and improve confidence in every pitch by giving clients credible, referenceable data they already recognized.

Fnatic

Craig Santicchia

Partnerships Manager