Case Study: BBDO shapes a winning global campaign with GWI insights

BBDO - Customer Case Study

BBDO, the global advertising agency network, needed consumer insight to shape a campaign for a leading financial client targeting fans of a major sporting event. To better understand how to change perceptions around using payment methods abroad and help travelers feel confident and not miss any action, BBDO turned to GWI data.

Using GWI, BBDO built and validated audience segments across key markets, digging beyond demographics to understand motivations, behaviors, and levels of brand trust. This insight helped BBDO create a campaign message centered on speed, ease, and overcoming FOMO, challenging misconceptions about transactions in global markets and strengthening confidence in the brand’s services; the result was a successful global campaign and a more scalable, data-driven approach for future strategy.

BBDO

Chris Daniele

Vice President and Director of Digital Analytics and Measurement Lead