Case Study: Zenith drives revenue with GWI insights

Zenith - Customer Case Study

Zenith, a global media agency, faced the challenge of identifying new digital engagement opportunities for its clients. They needed reliable, frequently updated data on consumer behaviors to discern lasting trends from temporary fads and to optimize international media investments. To solve this, they turned to the consumer insights platform from their vendor, GWI.

By implementing GWI's single-source data solution, Zenith gained consistent, comparable insights across multiple countries. This allowed them to tailor global media plans for local markets and advise clients with confidence. The results were significant; using GWI's unique data, the agency won new business, including a major public transport client, ultimately using these insights to drive revenue and improve planning efficiency.

Zenith

Rikkert Van Loo

Brands & Insight Manager