Case Study: YW doubles department revenue in four months with GWI

YW - Customer Case Study

YW Istanbul, a fresh-thinking creative agency, needed help growing its newly established media department and competing with larger, more established agencies. With a small team handling multiple media plans, campaigns, presentations, and daily reporting, they turned to GWI for audience insights and data support.

Using GWI’s audience data across 47 markets and 40,000 data points, YW Istanbul identified new prospects, sharpened pitch strategies, and built more accurate audience definitions by blending survey data with analytics. The result was strong business growth: department revenue doubled by 100% in one year, headcount doubled, and one campaign reached around 6 million people with 300,000 Turkish lira versus 5 million with 1 million lira before, showing the impact of GWI’s approach.

YW

Selin Ergin Acar

Digital Media Manager