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Case Study: ONE Championship grows its US audience with GWI
A GWI Case Study
How ONE Championship increased US viewers by 46% in just 6 months
ONE Championship, a global martial arts organization, wanted to better understand its US audience as it looked to break into the American market. To do this, it partnered with GWI and used a bi-annual brand health tracker to measure awareness, affinity, and perceptions over time, alongside on-demand audience data.
GWI helped ONE Championship validate its positioning and uncover what resonated most with US fans, especially younger audiences. The insights supported a successful partnership pitch to Amazon Prime Video and helped ONE grow its US audience by 46% in six months, while also revealing stronger engagement, higher brand affinity, and clear approval of its athlete-first, values-led mission.
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ONE Championship
Jane Guo
Vice President, Head of Analytics & Insights