Case Study: Barefoot Proximity reduces turnaround times by 35% with GWI

Barefoot Proximity - Customer Case Study

Barefoot Proximity, a worldwide agency, faced the challenge of understanding the 'why' behind their audiences' behaviors. They relied on multiple tools for data but lacked insights into consumer motivations, a process that was also time-consuming and required large teams for bespoke research on every project. They turned to the vendor GWI for a solution.

By implementing GWI's platform, the agency gained access to consumer panel data and ready-made reports that provided the missing motivational insights. This solution allowed them to dramatically improve efficiency, reducing the need for large research teams. As a result, GWI helped Barefoot Proximity reduce turnaround times by 35%, win more business, and successfully expand their use of the platform across their global network.

Barefoot Proximity

Brian MacDonald

Senior Vice President of channel integration