Case Study: First & First Consulting wins a pitch and drives 200% YOY growth with GWI

How the right formula helped them lay the groundwork to launch a new brand and simultaneously win a pitch

First & First Consulting is an agency-focused consultancy that helps brands and agencies bridge the gap between analytics and strategy. For a CPG client pitching a new personal care brand, they needed to identify the right target audience and understand what those consumers cared about, but had limited information beyond three core brand pillars. To fill the gaps, First & First Consulting turned to GWI.

Using GWI’s consumer research platform and its global survey data, First & First Consulting profiled potential audiences across demographics, behaviors, attitudes, perceptions, and worldviews to recommend the best-fit target segment. The insights helped the agency win the pitch, then launch a segmentation study built on GWI data. First & First Consulting also reported that GWI reduced reliance on primary surveys, delivered meaningful cost savings, supported faster insight generation, and contributed to 200% year-over-year growth, 25+ research and analytics tools, and 4,000+ GWI analyses run.

First & First Consulting

Devon Zdatny

Chief Executive Officer