GWI
37 Case Studies
Case Study: UM Turkey wins a Fortnite toys pitch with GWI regional gaming insights
A GWI Case Study
How they used attitudinal data specific to their target region to shape a winning pitch
UM Turkey, a media and advertising agency, was challenged with launching Fortnite toys in a market where the game was a challenger brand, overshadowed by competitors. The agency needed to both raise the profile of Fortnite and increase awareness for the new toy range among Turkish gamers. To tackle this, they turned to GWI for detailed regional audience insights.
Using attitudinal data from GWI, UM Turkey developed three key audience segments and crafted a media strategy that targeted their specific motivations. This deep understanding of the local gaming landscape allowed them to present a winning pitch and execute a highly effective campaign. The client was convinced by the proof that UM Turkey, powered by GWI's insights, understood the Turkish market's unique differences from the global gaming community.
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