Case Study: Eurosport drives ad sales with fast, actionable consumer insights from GWI

How fast and actionable consumer insights help them understand niche audiences and drive ad sales

Eurosport, a major pan-European sports network, faced the challenge of gaining fast and actionable consumer insights into highly niche audiences to support its ad sales teams. The standard data providers often lacked the specific sector information needed for targeted pitches, such as for online food delivery services in the UK. To overcome this, the Eurosport team turned to the custom research solution from vendor GWI.

Using GWI's custom survey product, Eurosport was able to submit specific questions and receive reliable results from relevant respondents within 24 hours. This provided the fast, granular data required to successfully land a pitch with a key client. The team noted the high quality and speed of the insights were a great strength of GWI, and they plan to use the solution regularly going forward.

EuroSport

Alexandre Soubriard

Head of Business and Consumer Insights