Case Study: Dentsu Aegis Network proves the value of consumer data in education with GWI

How insight helped them get to the heart of students' needs showing the value of consumer data in education

Dentsu Aegis Network, a global advertising agency, was approached by a K-12 school in the Philippines, a non-traditional client seeking a data-driven way to understand its students. The school's challenge was to gain insight into the youth's social habits, how they cope with pressure, and their relationship with technology to improve student engagement and faculty training.

Using the GWI platform, Dentsu analyzed Generation Z, comparing their attitudes and behaviors to other generations. GWI provided deep insights into the students' motivations, revealing their need for inspiration and creative expression. The data was so actionable it immediately sparked new teaching strategies, proving the value of consumer data in education for Dentsu and winning them new business with other non-traditional clients.

Dentsu Aegis Network

Bea Atienza

Chief Strategy Officer