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Ben Beyda
General Manager
Tracksuit
Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
Case Studies
Showing 44 Tracksuit Customer Success Stories
How All Good uses Tracksuit to move faster
All Good
Faye Macgregor
General Manager
AnalogFolk Australia on how to brand build in a digital world
AnalogFolk Australia
Ben Hourahine
Chief Strategy Officer and Owner
Measuring the success of Aura Bora’s regional awareness campaign using brand health data
Aura Bora
Cameron Faist
Director of Ecommerce
Tracking the success of a rebrand with BePure
BePure
Emily Parks
Brand Marketing Manager
How Big Red Group uses Tracksuit to drive internal influence
Big Red Group
Toni Westlake
Head of Brand and Marketing
How Bondi Sands is measuring marketing success in Australia and abroad
Bondi Sands
Alexandra Peek
Chief Marketing Officer
Bondi Sands - Customer Case Study
Bondi Sands
Alexandra Peek
Chief Marketing Officer
How Mr Chen’s invests in brand to make every day Dumpling Day
Chen’s
Dominique Grainger
Brand Manager
Building an iconic brand with Dermalogica
Dermalogica
Michiel Tops
Chief Marketing Officer
How English National Ballet uses Tracksuit to take centre stage
English National Ballet
Lisa Leigh
Director of Marketing & Communications
How Eucalyptus uses Tracksuit to see their brands grow in real time
Eucalyptus
Matt Rossi
Head of Brand Marketing
How FELLR is using Tracksuit to set strategy that gets consumers fizzing
FELLR
Zoe Wendland
Marketing Director
How Fisher Funds uses emotion to cut through a rational market
Fisher Funds
Andy Havill
Head of Brand and Marketing
How FUNDAY uses Tracksuit to launch targeted marketing campaigns
FUNDAY
Daniel Kitay
FUNDAY
How Gimmie took on the Buy Now, Pay Later category with a distinctive brand-led approach
Gimmie
Brendon Harrington
Head of Marketing
Heaps Normal Raising the bar for beer and brand
Heaps Normal
Tim Snape
Marketing Director
Henne’s masterclass in launching a store in a new market and driving demand
Henne
How Hertility’s data-driven marketing success is revolutionising women’s healthcare
Hertility
Charlotte Ponnelle
Brand and Comms Lead
How Kernel tripled brand awareness through the Make It Happen campaign
Kernel Wealth
Luke Kavanagh
Digital Marketing Manager
How switching to traditional advertising channels helped Koh grow brand awareness in Australia
Koh
Siobhan Spark
Head of Brand
Why do we love to talk about Liquid Death so much
Liquid Death
Mike Cessario
Founder
People love the Liquid Death brand. But do they drink it
Liquid Death
Mike Cessario
Founder
Using brand health to get internal buy-in with M.M.LaFleur
M.M.LaFleur
Maria Costa
Director of Brand and Integrated Marketing
How MBM uses brand tracking to help clients become category leaders
MBM
Loren Smith
Strategist
How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness
Milkrun
Sandy Mangion
Senior Marketing Manager
Tracking Movember’s perception shift from cultural moment to year-round movement
Movember
Andrew Mook
Head of Marketing Campaigns
Creating a non-alcoholic movement with Naked Life
Naked Life
Matt Kowal
Group General Manager
How Nature’s Fynd uses Tracksuit to grow brand awareness
Nature's Fynd
Brian Frances
Senior Director of Innovation & Insights
How Nike’s pivot away from brand lost the market
Nike
John Donahoe
Chief Executive Officer
How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership
Pepper Money
David Berry
Head of Brand and Digital
How Reef uses Tracksuit to track its brand evolution
Reef
Meryl McCurry
Head of Brand Strategy
The changing face of wealth management, and the brands leading the charge
Sharesies
Rachel Beange
Head of Marketing
Why brand tracking is a priority for Simplicity
Simplicity
Jennie O’Donovan
Head of Communications, Education and Marketing
Measuring awareness across multiple audiences with Steve Madden
Steve Madden
Hannah Sinclair
Senior Director of Marketing and CRM
How Surge SMC negotiated 4x the shelf space with brand tracking
Surge SMC
Tony Trilford
Managing Director
How Surreal is redefining breakfast marketing
Surreal
How SXSW Sydney used brand tracking to launch its flagship event Down Under
SXSW
Sam Saunders
Head of Marketing
How The Contenders unlocks client growth by embedding Tracksuit into agency processes
The Contenders
Toby Philips
Associate Strategy Director
How The RealReal’s NYC pop-up store drove awareness (and revenue!
The RealReal
Caroline Gardner
Head of Integrated Brand Marketing & Experience
How Vessi uses Tracksuit to validate its marketing strategy in the US and Canada
Vessi
Andy Wang
Co-Founder
How Wasabi uses Tracksuit to keep its short and long-term brand strategy on track
Wasabi
Annabel Stephens
Grocery Marketing Manager
How challenger brand Wilton London lifted consideration by 10% in the UK capital
Wilton London
Anna Simon
Marketing Director
Why brand is this label’s most valuable accessory
Yu Mei
Jessie Wong
Founder
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