Tracksuit B2B Case Studies & Customer Successes

Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.

How AKDM is helping the world’s best brands grow through data

akdm

Ben Beyda

General Manager

How All Good uses Tracksuit to move faster

All Good

Faye Macgregor

General Manager

AnalogFolk Australia on how to brand build in a digital world

AnalogFolk Australia

Ben Hourahine

Chief Strategy Officer and Owner

Measuring the success of Aura Bora’s regional awareness campaign using brand health data

Aura Bora

Cameron Faist

Director of Ecommerce

Tracking the success of a rebrand with BePure

BePure

Emily Parks

Brand Marketing Manager

How Big Red Group uses Tracksuit to drive internal influence

Big Red Group

Toni Westlake

Head of Brand and Marketing

How Bondi Sands is measuring marketing success in Australia and abroad

Bondi Sands

Alexandra Peek

Chief Marketing Officer

Bondi Sands - Customer Case Study

Bondi Sands

Alexandra Peek

Chief Marketing Officer

How Mr Chen’s invests in brand to make every day Dumpling Day

Chen’s

Dominique Grainger

Brand Manager

Building an iconic brand with Dermalogica

Dermalogica

Michiel Tops

Chief Marketing Officer

How English National Ballet uses Tracksuit to take centre stage

English National Ballet

Lisa Leigh

Director of Marketing & Communications

How Eucalyptus uses Tracksuit to see their brands grow in real time

Eucalyptus

Matt Rossi

Head of Brand Marketing

How FELLR is using Tracksuit to set strategy that gets consumers fizzing

FELLR

Zoe Wendland

Marketing Director

How Fisher Funds uses emotion to cut through a rational market

Fisher Funds

Andy Havill

Head of Brand and Marketing

How FUNDAY uses Tracksuit to launch targeted marketing campaigns

FUNDAY

Daniel Kitay

FUNDAY

How Gimmie took on the Buy Now, Pay Later category with a distinctive brand-led approach

Gimmie

Brendon Harrington

Head of Marketing

Heaps Normal Raising the bar for beer and brand

Heaps Normal

Tim Snape

Marketing Director

Henne’s masterclass in launching a store in a new market and driving demand

Henne

How Hertility’s data-driven marketing success is revolutionising women’s healthcare

Hertility

Charlotte Ponnelle

Brand and Comms Lead

How Kernel tripled brand awareness through the Make It Happen campaign

Kernel Wealth

Luke Kavanagh

Digital Marketing Manager

How switching to traditional advertising channels helped Koh grow brand awareness in Australia

Koh

Siobhan Spark

Head of Brand

Why do we love to talk about Liquid Death so much

Liquid Death

Mike Cessario

Founder

People love the Liquid Death brand. But do they drink it

Liquid Death

Mike Cessario

Founder

Using brand health to get internal buy-in with M.M.LaFleur

M.M.LaFleur

Maria Costa

Director of Brand and Integrated Marketing

How MBM uses brand tracking to help clients become category leaders

MBM

Loren Smith

Strategist

How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness

Milkrun

Sandy Mangion

Senior Marketing Manager

Tracking Movember’s perception shift from cultural moment to year-round movement

Movember

Andrew Mook

Head of Marketing Campaigns

Creating a non-alcoholic movement with Naked Life

Naked Life

Matt Kowal

Group General Manager

How Nature’s Fynd uses Tracksuit to grow brand awareness

Nature's Fynd

Brian Frances

Senior Director of Innovation & Insights

How Nike’s pivot away from brand lost the market

Nike

John Donahoe

Chief Executive Officer

How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership

Pepper Money

David Berry

Head of Brand and Digital

How Reef uses Tracksuit to track its brand evolution

Reef

Meryl McCurry

Head of Brand Strategy

The changing face of wealth management, and the brands leading the charge

Sharesies

Rachel Beange

Head of Marketing

Why brand tracking is a priority for Simplicity

Simplicity

Jennie O’Donovan

Head of Communications, Education and Marketing

Measuring awareness across multiple audiences with Steve Madden

Steve Madden

Hannah Sinclair

Senior Director of Marketing and CRM

How Surge SMC negotiated 4x the shelf space with brand tracking

Surge SMC

Tony Trilford

Managing Director

How Surreal is redefining breakfast marketing

Surreal

How SXSW Sydney used brand tracking to launch its flagship event Down Under

SXSW

Sam Saunders

Head of Marketing

How The Contenders unlocks client growth by embedding Tracksuit into agency processes

The Contenders

Toby Philips

Associate Strategy Director

How The RealReal’s NYC pop-up store drove awareness (and revenue!

The RealReal

Caroline Gardner

Head of Integrated Brand Marketing & Experience

How Vessi uses Tracksuit to validate its marketing strategy in the US and Canada

Vessi

Andy Wang

Co-Founder

How Wasabi uses Tracksuit to keep its short and long-term brand strategy on track

Wasabi

Annabel Stephens

Grocery Marketing Manager

How challenger brand Wilton London lifted consideration by 10% in the UK capital

Wilton London

Anna Simon

Marketing Director

Why brand is this label’s most valuable accessory

Yu Mei

Jessie Wong

Founder

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