Case Study: FUNDAY boosts targeted brand awareness with Tracksuit

How FUNDAY uses Tracksuit to launch targeted marketing campaigns

FUNDAY, a natural sweet brand based in Australia, faced the challenge of increasing its brand awareness to stand out in the highly competitive sugar confectionery market. The company needed a more effective, data-driven approach to its marketing strategy to avoid an inefficient "spray and pray" method and to better connect with its core demographic. To address this, they turned to the brand tracking service provided by Tracksuit.

Using Tracksuit, FUNDAY accessed live data on its brand awareness, which allowed the team to identify and target specific geographic and demographic segments precisely. This data-driven strategy informed a highly targeted campaign utilizing OOH, social media, and influencers. As a result, FUNDAY saw its brand awareness surge by 6% within its target demographic, growing from 540,000 to 1 million Australians aware of the brand in just a few months, while also seeing significant lifts in brand consideration and preference.

FUNDAY

Daniel Kitay

FUNDAY