Case Study: AnalogFolk Australia tracks brand impact and grows client brands with Tracksuit

AnalogFolk Australia on how to brand build in a digital world

AnalogFolk Australia, a creative agency, partners with Tracksuit to help its clients overcome the challenge of measuring brand marketing impact with actionable data. Their clients, which are often new-to-market or challenger brands, needed a more accurate and timely way to track brand awareness and campaign effectiveness beyond traditional performance marketing metrics.

By implementing Tracksuit's brand tracking platform, the agency gained access to real-time, monthly data for its clients. This allowed them to measure the impact of their work, as demonstrated with client Lark Distillery, which saw a 14% increase in brand awareness in its local market. Tracksuit provided the critical data feedback loop needed for AnalogFolk's strategic framework, transforming how they and their clients view brand marketing as a measurable growth investment.

AnalogFolk Australia

Ben Hourahine

Chief Strategy Officer and Owner