Case Study: Hertility boosts women’s health brand trust and awareness with Tracksuit

How Hertility’s data-driven marketing success is revolutionising women’s healthcare

Hertility, a company dedicated to empowering women through reproductive healthcare, faced a challenge in being perceived as a trustworthy and authoritative advocate in its field. To address this, the company partnered with Tracksuit, a brand tracking service, to gain data-driven insights into their brand perception.

Using Tracksuit's data, Hertility pivoted its marketing strategy to focus on building trust and scientific authority. This new approach, which included a high-profile research report, resulted in significant growth: a 16% increase in being recognized as an advocate for women’s health, a 14% increase in brand trust, and gains across the marketing funnel including a 3% rise in awareness.

Hertility

Charlotte Ponnelle

Brand and Comms Lead