Case Study: English National Ballet grows brand awareness and consideration with Tracksuit

How English National Ballet uses Tracksuit to take centre stage

The English National Ballet sought to understand market trends and audience perceptions to broaden its reach and share world-class ballet. They needed a solution to track their overall brand performance continuously, beyond their existing tools for measuring individual productions. They turned to Tracksuit for its brand tracking service to gain these ongoing insights.

Tracksuit provided the English National Ballet with always-on data, enabling them to compare their performance against competitors and understand their marketing funnel. This led to a strategic shift to focus on the consideration stage. As a result, the ballet company saw a 5% growth in consideration within their target age range, equating to an additional 1.3 million people who would consider purchasing tickets.

English National Ballet

Lisa Leigh

Director of Marketing & Communications