Case Study: Wilton London lifts consideration by 10% with Tracksuit

How challenger brand Wilton London lifted consideration by 10% in the UK capital

Wilton London, a challenger laundry brand, faced the challenge of building awareness to compete with established household names. To understand their growth and the impact of their marketing strategy, they turned to the brand tracking software Tracksuit.

Using Tracksuit to measure their multichannel campaign, Wilton London saw a 13% increase in brand awareness and a 10% lift in consideration in their key London market over six months. The Tracksuit platform provided the data to prove the ROI of their strategy, giving the team the confidence to double down on their successful efforts and use the insights to support retailer and investor discussions.

Wilton London

Anna Simon

Marketing Director