Case Study: Bondi Sands boosts brand awareness and proves marketing impact with Tracksuit

How Bondi Sands is measuring marketing success in Australia and abroad

Bondi Sands, a leading Australian self-tan, suncare, and skincare brand, faced the challenge of effectively measuring and validating the success of its marketing initiatives across multiple global markets and product categories. The brand needed to track its brand health to prove the impact of large investments and advocate for future budget. To address this, they turned to the vendor Tracksuit and its brand tracking platform.

Implementing Tracksuit provided Bondi Sands with a user-friendly and consolidated view of essential brand metrics. The solution allowed the team to easily validate big plays and track results. For example, data from Tracksuit measured an 8% uplift in brand awareness and a jump in consideration from 17% to 25% following a major partnership, helping the brand prove its impact and secure more budget.

Bondi Sands

Alexandra Peek

Chief Marketing Officer