Case Study: Eucalyptus measures brand growth in real time with Tracksuit

How Eucalyptus uses Tracksuit to see their brands grow in real time

Eucalyptus, a digital healthcare company, needed to measure the impact of its brand-building efforts for its portfolio of brands, including Software and Pilot. Their previous approach focused on behavioral metrics like site traffic and orders, but they lacked insights into top-of-funnel brand awareness and consideration relative to competitors. They turned to the brand tracking platform Tracksuit to address this challenge.

Tracksuit provided an always-on brand tracking solution with live dashboards, allowing the Eucalyptus team to view real-time insights sliced by geography and demographics. Using Tracksuit, they identified key areas for improvement and made data-driven decisions on programming and messaging. This led to measurable success, with their brand Software increasing market awareness by 1.9% in a quarter, equating to nearly 300,000 more people, and strengthening its association with key brand attributes like customization.

Eucalyptus

Matt Rossi

Head of Brand Marketing