Case Study: Koh boosts brand awareness in Australia with Tracksuit

How switching to traditional advertising channels helped Koh grow brand awareness in Australia

Koh, a maker of sustainable cleaning products, primarily used performance marketing but needed to grow broader brand awareness in the competitive Australian market to achieve further growth. To address this challenge and demonstrate the potential return on investment to stakeholders, the company utilized the brand tracking services from Tracksuit.

Tracksuit provided crucial insights throughout Koh's campaign, from pre-launch planning to post-campaign analysis. Using a mix of traditional advertising channels and Tracksuit's data, Koh achieved a 32% rise in brand awareness and a 50% boost in organic traffic. Tracksuit's metrics also revealed an unexpected 7% growth in awareness among consumers aged 25-34 and helped directly link the brand campaign to customer conversions.

Koh

Siobhan Spark

Head of Brand