Case Study: Aura Bora proves awareness-driven growth with Tracksuit

Measuring the success of Aura Bora’s regional awareness campaign using brand health data

Aura Bora, a craft sparkling water brand, needed to quantify the impact of a six-figure regional awareness campaign to secure stakeholder buy-in for future brand-building investments. Their challenge was to prove that top-of-funnel marketing would support their retail expansion and ultimately drive sales, an outcome that was difficult to measure with subjective data. They partnered with Tracksuit to use its brand health tracking service.

Using Tracksuit's dashboard, Aura Bora established baseline metrics and measured the campaign's success in real-time. The solution provided concrete data that showed a 5% increase in overall brand awareness and a 5% lift specifically in California. These results, along with identifying a key demographic, successfully validated the campaign's value for stakeholders and secured buy-in for future marketing initiatives in new markets.

Aura Bora

Cameron Faist

Director of Ecommerce