Case Study: Gimmie achieves stronger brand awareness and sales with Tracksuit

How Gimmie took on the Buy Now, Pay Later category with a distinctive brand-led approach

Gimmie, a buy now, pay later (BNPL) start-up, faced the challenge of standing out and building consumer trust in a highly competitive market. Prior to using Tracksuit's brand tracking software, the company relied on sales data and anecdotal feedback, leaving them blind to the "why" behind their performance and struggling to convert web traffic into sales due to low brand awareness.

By implementing Tracksuit's visual dashboard, Gimmie gained clear insights into brand health and market positioning, which justified a strategic shift towards a brand-led marketing approach. This data-driven strategy from Tracksuit enabled Gimmie to create distinctive, humorous campaigns that resonated with customers. As a result, Gimmie increased its brand awareness by 3.7%, reaching an estimated 405,000 consumers, and grew the number of people considering its service by 2.4%, all while reducing its overall marketing spend.

Gimmie

Brendon Harrington

Head of Marketing