Case Study: MBM helps clients build stronger brands with Tracksuit brand tracking

How MBM uses brand tracking to help clients become category leaders

MBM, a strategic media agency within the Publicis Group, partners with brands to navigate complex marketing decisions. Their challenge was providing clients with an affordable and data-driven way to measure long-term brand health and media effectiveness, moving beyond short-term sales metrics and rudimentary data like social sentiment, which was especially difficult for smaller challenger brands to access.

By implementing Tracksuit's brand tracking platform, MBM gained a tool to add rigor to its strategies and post-campaign analyses. The solution provided clear, measurable insights into brand health across the entire marketing funnel for clients like Pic’s Peanut Butter, revealing which audiences campaigns resonated with most and which brand messages were working. For MBM and its clients, Tracksuit created a common language to demonstrate brand performance to stakeholders and make strategic decisions that drive sustainable growth.

MBM

Loren Smith

Strategist