Case Study: Henne drives brand awareness and demand in Sydney with Tracksuit

Henne’s masterclass in launching a store in a new market and driving demand

Henne, an Australian fashion label, faced the challenge of successfully launching its first physical store in a new market, Sydney, and needed a way to measure the impact of this expansion and its associated marketing campaign on brand health. To track these results, the company used the brand tracking services from Tracksuit.

Using Tracksuit's Timeline feature to measure the campaign, Henne saw a significant uplift across its entire marketing funnel in New South Wales. The data from Tracksuit showed that brand awareness and consideration with women in NSW increased by 4%, while investigation and usage increased by 3%, clearly demonstrating the positive impact of the new retail footprint.

Henne